Senior Key Account Manager
Apply now »Date: Nov 19, 2025
Location: Warsaw, Warsaw, PL, 02-001
Company: Hasbro
Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. [Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe] Hasbro Poland Sp. Z o.o provides sales, marketing, and other services to HET [and HIT] in Poland.
Senior Key Account Manager - based in Warsaw, Poland
Hybrid, full-time role, based in Warsaw. In-office days are Tuesdays, Wednesdays, and Thursdays, with flexibility on Mondays and Fridays.
Are you looking for a sales role in a fast-moving business? Do you get excited by the thought of working for the world’s leading play and entertainment company in a continuously evolving, truly omnichannel environment? Do you want to work with iconic brands like NERF, PLAY-DOH, MONOPOLY, TRANSFORMERS, MY LITTLE PONY, and huge global licensed properties like MARVEL and STAR WARS? Then you have come to the right place!
The Senior Key Account Manager is responsible for:
- Liaising directly and guiding a portfolio of strategic accounts
- Developing strategies for top customers, maximising HET and HIT’s sales in accordance with approved joint business plans
- Helping HET and HIT achieve set sales and profit targets for the market.
Responsibilities/ Tasks:
Sales Management:
- Contributing to recommending, setting, and supporting implementation of the overall sales strategy for Toy Specialist channel
- Drive and support HET and HIT’s business in Toy Specialist customer portfolio, taking a broader view of the overall commercial priorities, sharing and recommending best practice as appropriate and leading cross-departmental projects
- Identifying and championing continuous improvement in assigned customer portfolio including supporting new business and sales growth opportunities for HET and HIT and new ways to better meet customer needs
- Lead sales terms discussions in line with overall approved sales strategies and budgets
Account Management:
- Play a lead role in the Hasbro One voice approach across retail, maximizing Hasbro brand visibility across Toy Specialist channel
- Embracing and executing HET and HIT’s regional channel strategy in the Toy Specialist channel
- Acting as lead market for Toy Specialist customers and work in partnership with regional directors to maximize HET and HIT’s business
- Working in partnership with retail marketing teams to ensure toolkits are executed with key retail partners in line with HET and HIT’s brand and business priorities
- Understanding & fully utilizing models for analysing customer profitability to aid HET and HIT’s decision making
- Building outstanding relationships with senior buyers in Toy Specialist area
- Delivering the individual account business plans to ensure they meet both Hasbro and customer objectives and reflect the overall approved sales and brand strategies of HET and HIT
- Building and developing business relationships with the key customers based on:
- Turnover (value and volume), market share
- Distribution / channel assortment / customer listing target
- Customer profitability
- Customer plan, forecast accuracy within business planning tools
- Financial Measures and Impact: business unit and customer sales objectives, customer allowances and investment budget control
- Responsible for recommending customer investments within predefined budgets
- Orders, invoices, deliveries - monitor orders and shipments in line with stock availability
- Support developing and recommending country/channel/customer plans
- Manage customer’s information flow on sales, stocks, payments
- Responsible for forecasting customer sales and executing new products launches/listings of HET and HIT
- Identify new opportunities for the brand and POS/activities
- Responsible for the implementation of the consumer promotional campaigns
- In partnership with regional & local leadership ensure all retailer business planning KPIs are accurately planned, tracked & recorded effectively
Retail Activation:
- Develop and recommend appropriate sales, promotional, ranging and in store merchandising sales strategies to achieve near and medium-term Hasbro goals for customer portfolio
- Partner with marketing to ensure full understanding and execution of Hasbro Brand strategies and plans
Skills, Qualifications, Experience:
- 5+ years’ commercial senior sales management experience preferably with a background in FMCG/or other and online experience
- Computer Literacy, including; Outlook, Word, PowerPoint, Excel as well as SAP (or AS400)
- Advanced negotiation skills/presentation skills – strong aptitude for development into account management
- Strong business acumen and ability to build strategies
- Aptitude to use retailer systems
- Ability to manage difficult relationships
- Good communication and listening skills
- Interest in AI and technology that improves business processes
To play to win, you will be a champion of our Leadership Principles:
- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Be Legendary
- Friendship is Magic
- The Matrix of Leadership
Gross annual salary range: 184,000 – 275,000 PLN, depending on skills and experience with 35% quarterly SRP bonus incentive and a car allowance
#LI-Hybrid
Hasbro SA, Switzerland, is dedicated to manufacturing and distributing a diverse range of toy, game, and leisure products across global markets. In support of Hasbro SA's network of affiliate distributors (“HET and HIT”), Hasbro Poland Sp. z o.o. provides sales and marketing services designed to support the performance of Hasbro SA's appointed distributors, particularly focusing on maximising HET and HIT’s sales in Poland.
Hasbro is an Equal Opportunities Employer
The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.
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