Specialist Customer Marketing

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Date: 4 Jun 2025

Location: Warsaw, Warsaw, PL

Company: Hasbro

Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  [Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe]  Hasbro Poland Sp. Z o.oprovides sales marketing and other services to HET [and HIT] in Poland.

Key Responsibilities

  • Implement Customer marketing plans that align with our brand priorities and commercial objectives.
  • Localize national campaigns for specific retailer or channel environments.
  • Build and implement customer-specific activities, launches, in-store displays, digital assets, and toolkits.
  • Collaborate on joint business planning and secure retailer participation in brand initiatives.
  • Monitor in-store and online execution to ensure a consistent shopper experience.
  • Use shopper, customer, and channel insights to inform decisions and strategies.
  • Measure the efficiency of campaigns, gather post-campaign findings, and report return on investment.
  • Work closely with data & insight teams to apply data-driven thinking to planning.
  • Partner with licensors to improve and secure traffic-driving marketing opportunities.
  • Influence, flex style, and leverage support from the wider business and retailers..

Requirements

  • Experience in marketing, preferably within a retail or FMCG environment.
  • Project management skills with a high level of detail and accuracy.
  • Resilience, flexibility, and the ability to work at pace.
  • Good English and Polish; knowledge of German or Nordic languages is a plus.
  • Strong analytical skills with the ability to use data and insights to drive decisions.
  • Experience in crafting engaging marketing materials and implementing successful campaigns.

 

We are an Equal Opportunity / Affirmative Action Employer
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
 
Shortlisted candidates may be subjects to reference check.
 
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.